Flyers are a great marketing strategy that raises awareness of your business among its area of location. Sending flyers to specific neighborhoods informs potential customers about the existence of an enterprise and the products/services it offers. But many people often find this strategy challenging. Note that the law prohibits one from placing flyers into a mailbox without postage. Therefore, businesses can’t send flyers into mailboxes in the neighborhood. But, if you want to mail flyers into neighborhoods, you can use these options.
Choose the Method of Delivery
Every Door Direct Mail (EDDM) is a program provided by the U.S postal service that targets mailing in neighborhoods. Since it is based on this service's carrier routes, it allows sending direct mail to certain neighborhoods. Flyers sent via this program are generically addressed and not to specific names/addresses for instance ‘postal customer’. One can send a maximum of 5000 pieces per day. But, businesses can also send flyers to specific addresses however they’ll be charged more whether using first class or bulky mail.
Use the Every Door Direct Mail Route
Since EDDM offers an interactive map that individuals can use it for choosing specific neighborhoods they want. Simply enter the zip code process of the target locations, then choose the route types you’re looking for like businesses or residential addresses. An interactive map will pop up. Then select a carrier route. Another window will then pop up informing you of the number of pieces and cost of mailing them. You can also narrow down your list to specific age groups or income levels to narrow the results.
Purchase a List
One can also mail flyers to specific addresses. But since one can’t use EDDM for this, you should buy addresses from a list broker. Request the broker to break down the list into particular neighborhoods in specific zip codes. One can further narrow down their list into specific demographics. With this method you choose more demographics compared to postal service programs thus individuals can produce targeted mailing in different neighborhoods.
Choose a Printer Familiar with EDDM
If you’ll use a carrier route, you should select a printer familiar with this program for printing your flyers and get them ready for mailing. A good printer should use a special address format that’s approved by the Postal Service. We advise that you confirm with your printer that your flyers are size appropriate before designing them. If you’re going to send your flyers to full addresses gotten from a mailing list, confirm with your printer what type of file is needed to print those addresses on direct mail flyers. It’s also wise that you ensure your printer has a bulk indicia for printing your flyers so that you’ll not be forced to buy one. Alternatively, one can print address labels then affix them to their flyers.
Flyers have enough space for advertising an enterprise’s products/services. But because mailing them is challenging, many people tend to avoid this marketing strategy. However, these options we’ve listed can help you send your flyers to the best neighborhoods and raise awareness about your brand. Additionally, if direct mail is too expensive, businesses can opt for shared direct mail which is affordable.